What does 1 billion people look like? That’s how many log on to Facebook each day! That’s your potential Facebook market for your business..
Sure not everyone who logs on is your target, they are in different countries, speak different languages, but if the US and Canada are your target market there are potentially 161 million active daily users!
Things that help with what to post….. (Curation)
Have you used the save link / save video function…. ? Great for saving great posts you see that would be great for your business or personal page.
Saving a link on Facebook is easy. On the post you want to save, click on the arrow on the top right corner and choose “Save …”
Set aside 5 minutes each day to review you lists. Once you develop the habit, you’ll go to your Facebook lists instinctively when you need to find relevant content for your page!
No need now to wonder where you will find interesting posts for your business pages….
What are your competition doing?
If you have a business page you can ‘Watch’ other pages and use you Facebook Insights to learn what is working for them… How easy is this at monitoring the competition!
To see these posts, go to Facebook Insights and do this:
Click on the “Posts” tab
Click on “Top Posts from Pages You Watch”
It’s a bit slow sometimes, so hop off and make a cup a tea whilst it’s loading data!
USE the tag function on business pages… (yes you CAN do that!)
Have you ever wanted to tag people on your Facebook Page, but couldn’t figure out how?
You needed to notify winners of a contest
You shared a post from an influencer, and you wanted to let the influencer know
You wanted to alert someone, but without having to send an email or direct message
Here’s good news: you can TAG personal profiles on your page posts with this neat trick!
FIRST, write a post on your page like you normally would.
THEN, go to the post and click on the downward-facing arrow on the top right corner (see the screenshot). – You’ll need to be logged in as your personal page and then click through to your business page…
Click the edit post function and the use the @and person’s name as you would normally. You do not need to be friends to be able to tag 🙂
Pin your posts for increased VISABILITY
Did you know that pinning a post to the top of your Facebook Timeline increases post visibility?
What You Need to Know
A pinned post is located at the top of your Timeline in the left column.
You can only pin one post at a time.
A pinned post will stay at the top of your Timeline for 7 days, unless you unpin it before the 7 days is up.
To pin a post, click on the edit pencil icon in the upper-right corner of a status update. A drop-down menu will appear, choose “Pin To Top.”
To unpin a post, click on the edit pencil icon in the upper-right corner of the pinned post and you will see the option to unpin the post in the drop-down menu.
You can also pin something on your page that you want first-time visitors to see first. This acts as a welcome mat for first time visitors.
Consider creating a welcome video and then posting it on your page as a status update, with a message such as, “Welcome! If you’re new to our page, take a minute to watch this short video.” Once you post it on your page, pin it so it stands out to all first-time visitors.
If you don’t have a welcome video, keep it simple with a welcome image.
The ideal size for pinned images is 404 x 404 pixels.
I hope you’ve enjoyed these tips… Happy Facebooking!